• Lynsey

5 reasons to enter business awards

Updated: Apr 16, 2018

Business awards are a fantastic opportunity for you to showcase your business, regardless of size.

From local to national, industry based or with specific criteria, there are so many to choose from. And that is maybe the most important aspect - choice!

Consider carefully your reasons for wanting to enter, the time commitment needed to create your application and the likely benefits of entering. Have a think about the potential prize too - some of them are pretty special! From cash prizes to coaching, advice and workshops, there is usually some real value on offer.

That said, it's not all about the winning. Taking part can be just as lucrative! Here are 5 reasons to think about entering:

1. Free PR & Marketing

Awards celebrate hard work and success and are great PR opportunities. It’s fantastic to be recognised so it’s important to make sure that people know what your business has achieved.

From shortlisting to winning, there are many opportunities to improve brand awareness and promote your business to new customers. Take every opportunity to:

  • maximise PR exposure - talk to your local press contacts about sharing your news.

  • update marketing materials with award logos including website, emails and marketing material

  • shout about it on social media!

  • show your awards in your reception and on your website – be proud!

2. Benchmarking

Carefully consider the criteria when entering awards. Focus on what makes you different from your competitors, for example innovation, growth, customer service, investment in people, investment in your community...

Look at your business through the eyes of the judges.

3. Credibility

A business award win, short-listing or nomination is a notable 3rd party endorsement for your business.

A win? Well that can be a great seal of approval to your activities and is a sign of quality for potential customers, so can form part of your sales pitch. It can also help with relationships with suppliers.

All things considered, it’s a great way of differentiating your company from competitors and will send out positive signals!

That said, awards are not an easy win. So when a business does win, know that they have done so based on the fact they really deserved it!

4. Employee Motivation

Awards recognise the hard work and achievements of your whole team so winning one can help boost staff morale and improve motivation. Employees are focused on what’s great about the company they work for and can feel proud to be a part of it.

5. Attract Talent

We all know about the skills gap, the age imbalance, etc. What if an award was able to

validate your hiring stature among new recruits?

Potential employees and existing employees may view your business as having more opportunities in their field.

Because You're Worth It!

The world is jam-packed with great companies, and yours is one of them. Step back, take a long look at yourself and realise that you are great! Think about entering today. Please. It's the right thing to do.

Keep an eye on our social pages as we share as many of the award launches as we can!


© 2018 LOTS Marketing

Privacy Policy